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Search Engine Optimization (SEO) is the practice of using different techniques to increase the visibility of your website, it is important in today's world for every single brand. It needs certain content and technical expertise to increase the visibility of your website on Search Engine Result Pages (SERPs).
We utilize a number of different techniques for on-page and off-page optimization as per your goals and challenges. Whether you are a B2B or B2C business model, no matter what shape, size, or niche you belong to, we have a solution for everyone.
At Kepler Codes, we achieve results for our clients to help them increase retention rates, get ranked, generate more leads, and better convert with extensive brand management and market research.
HOW WE DO IT!
We have experienced professionals who are skilled enough to make it happen for you. Here’s a glimpse of how we pull off on-page and off-page optimization for you.
Keyword Integration helps the search engine understand the content of a web page. Thus, the research and integration of the relevant keywords are crucial and need to be done well. Our team finds the relevant keywords with high search volume and integrates them organically within the content to help rank it.
Title Tags:
Optimized Title Tags are intended to tell both the search engine and the user that your web page is relevant and contains what they are looking for. It should contain the targeted keywords and create some sort of curiosity to make people click. We ensure that the title tags are all optimized for the search engine and include the relevant keywords.
Optimized Headers:
Title Headers from H2 to H6 help in optimizing the content on the web page. It makes the content engaging by breaking up the blocks and increases readability. Our team takes care of header optimization. We naturally include the primary and secondary keywords and their rearrangement in the headers.
URL Structures:
The URL structure leads the user to a specific web page. Search engines like Google prefer simple URLs containing keywords to help them identify that your web page is relevant to a search. Our team of expert professionals optimizes the URLs to help your web page rank in the search engine.
Image Alt Text:
Optimization of the images is another technique to get the content ranked in the search engine results. We add Alt Text to images as a brief description, with the help of relevant keywords, to tell the search engine what this picture is about.
Internal Links:
An Internal Link connects one web page to another. It helps both the search engine and the user find new web pages and content they want. We help our clients with link building for the search engine to crawl and navigate the web pages under your domain to increase your visibility.
Meta Descriptions:
Meta Description helps the reader and search engine understand what the content on the web page is about. Our team provides Meta descriptions that best describe the content which include relevant keywords as well.
Search engines crawl and navigate your web pages with the help of sitemaps, as the URLs listed here are important ones. We create canonical URLs that lead search engines towards your important web pages, so each of them gets found.
Installing Sitemaps in HTML Format:
HTML sitemaps are intended for both the user and search engines. It has a second level of nesting, as it helps the visitors of your website find a web page that is not easy to navigate. We provide optimized HTML sitemaps that shape your important web pages in an organized pattern.
HTML Redirects:
HTML redirects are useful for businesses and someone who constantly updates their web pages. You tell the browser and search engine that what they are looking for, doesn’t exist here anymore, but you’ll take them there. Our team deploys 301, 302, and 307 redirects conveniently without compromising on SEO values for update and maintenance purposes.
404 Broken Links:
404 errors exist everywhere on the internet due to broken links to web pages of websites. These broken or dead links are bad for the visitor’s experience and they will probably switch the website without any hesitation. We constantly monitor your website and make sure all new or previous web pages on your website don’t get a broken link.
301 Redirects:
If you want to migrate from your existing domain to a new one, you’ve deleted a webpage and don’t want the 404 error, or you want to move from HTTP to HTTPS protocol, you need 301 redirects. Our team gets you protected status with the help of it and SEO-friendly redirects to enhance your user’s experience.
HTML Markup Optimization:
HTML optimization makes the user experience on the website smooth at all times. It is necessary if you want to increase the retention rate of your website. We deliver HTML optimization by reducing file size, restricting the number of redirects, adding meta descriptions, and through valid HTML codes.
Speed Optimization:
Search engines prioritize websites that have web page loading speed optimized. It helps the website get ranked higher on the SERPs. Our team provides mobile and speed optimization for your website and helps you get ranked and generate more leads.
